
Trends come and go and even come back with a vengeance. However, some stay with us for a long time and everyone who wants to have a successful website must adapt.
With up to 75% of users judging your website based solely on its looks, you can’t afford to be out of step with the trends. A crappy website with low performance can cost you your business.
Be sure to check out our selection of the hottest web design trends for 2023 and make sure you stay well ahead of your competition.
Current Web Design Trends for 2023
1. Fast Site
A slow site is one of the first reasons that repel users from further interaction with it.
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2. Show Your Playful Side With an Animated Cursor
Using an animated cursor on a website is a trend that has been around for a while but is still going strong. This is a great way to add personality to a website and grab the user’s attention.
There are many different types of animated cursors to choose from and it can be very interesting to experiment with different ones to see what works best for your site. Just be careful not to go overboard with the animation, otherwise, it can be more distracting than helpful.
3. Keep Order With White Space
White space is space on a web page. This is the space between text, images, and other design elements. In the world of web design, white space plays a key role. It has been around for many years and will continue to be an important part of web design in the coming years.
White space is important because it helps organize and make the web page clearer. Visually, it is easier and clearer to view. White space can also make a page appear more professional and refined.
4. Make it Attractive With Animation
In the past, animation was often used solely for decorative purposes. Functional animations and more fun animations will be relevant in 2023. For example, an animation might indicate that the user has completed a task, or provide feedback on their input.
The growing popularity of virtual and augmented reality is also driving the wider use of animation. We can expect to see more animation being used to create a more immersive experience. These animations will create a sense of depth and realism and help the user feel like they are part of the website or app they are using.
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5. Communicate Through the Image
Illustrations and data visualization is becoming more and more popular in web design. This is a great way to engage users and communicate effectively.
This is especially important for websites that are trying to convey complex ideas or data to their users. Illustrations and data visualization keep users interested in the website and help keep them interested in the content. They also make the site more visually appealing.
6. Improve Website Aesthetics With a Dark Theme
Dark mode has been around for a while, but it’s become more and more popular in recent years. Many people find it more aesthetically pleasing than the traditional light theme, and it can also be more comfortable to use at night.
This trend attracts people with its diversity and uniqueness. Dark themes can create a sense of sophistication, luxury, mystery, and tension.
7. Make a Lasting Impression With Parallax and Horizontal Scrolling
Several trends are predicted to be popular in 2023. Some of them are horizontal scrolling and parallax. Let’s decipher these trends in more detail.
Parallax scrolling is a technique that creates the illusion of depth on a 2D site by scrolling the background at a different speed than the foreground. This creates a visual effect that makes the website feel more three-dimensional.
Horizontal scrolling is a type of web design where scrolling moves from left to right rather than up and down. This type of scrolling is often used to display long lists of items such as menus or product galleries. It can also create a more immersive experience, such as storytelling or educational content.
8. Inspire Users to Take Action With Micro-Interactions
Microinteractions are tiny moments of pleasure that make using a website more enjoyable. The little things we do on the website make it more personal and attractive.
Microinteractions can be used to help users complete tasks more efficiently. For example, if you sign up for a new account, micro-interactions can be used to confirm or reject your input.
Conclusion
The trends that will be popular in 2023 are entirely focused on providing users with a website that gives them priority. So think about what trends your site already fits into, which ones you need to implement, and which ones you don’t.