The idea of launching a barbershop can seem overwhelming. Opening a business of any kind takes more than just a concept. It takes careful planning and hard work. You want to make your dream come true, but at the same time, you want everything to be legal. This article will examine what you need to do to establish your barbershop.
Do Your Research
Whether you’ve just graduated from school, are venturing out on your own, or leaving a current barbershop, it’s vital to do your research. You need to figure out things like who is your intended audience. What trends are happening in the beauty and barbershop industry? Knowing the answers to these crucial questions will help you gain a clientele quicker.
The next thing to explore is your competition. What are other barbershops around your location offering in the way of services? How much are they charging? Is your barbershop going to bring something innovative and refreshing to stand out from your competitors? You also want to consider not opening your shop nearby, an already established and enduring shop. That would be an added headache you don’t need.
Have a solid marketing strategy in mind. Is there a particular niche you want to cater to? Will you offer services that are different from your competition? Doing the much-needed research puts you on a path toward success.
Money, Money, Money
Calculating your budget, expenses, and finances is a huge part of owning and operating a business. You need to figure out how much it costs to run a barbershop. First, you need to look at your start-up costs. Even when you set an amount for this, prices for items tend to inflate, especially when dealing with policies and licenses for your barbershop. Creating a monthly budget will help you comprehend how much money you will need to collect and keep your overhead low so your shop can be prosperous.
Other things you will need to consider:
- Are you going to rent or buy where your shop will be located?
- According to your market research, how much can you charge for your services?
- Evaluate the price of the tools you will need to operate (shampoo, razors, scissors, etc.).
- Have goals and estimates of how much money you think you can make annually.
- What will your budget be for marketing and advertising costs?
Marketing and advertising will help gain and maintain existing clients. You can’t underestimate this step. There are many ways to tout your business, including online and digitally; however, you can’t forget to use traditional and classic ways to promote your barbershop. Things like feather flags are a great way to attract new clients and garner attention for your new shop. Feather flags are an economical choice. You can custom print your flags with personalized information, including your barbershop logo, company colors, and unique brand messaging to make an even more significant impact! If you are looking to purchase feather flags, consider Flagdom at https://flagdom.com/feather-flags.
This seems obvious but keep your personal money aside from your business finances. Opening a dedicated business bank account is essential for your barbershop. If you don’t have an accountant, you will need to learn how to deal with this financial responsibility. This is where more research comes into play. Look into financing choices and small business accounting to help you better understand. There’s even software to help you keep track of your business.
Evolve Your Brand
Your brand should be at the forefront of your mind while conducting other things for your business. Make sure you choose a name you like because it will be difficult to change once you do. At this time, you will also be navigating your way through licenses, permits, insurance, etc. Everything you need to make your barbershop legal and ready to operate smoothly.
Next, you should think about creating your brand’s logo. You can do it yourself if you have the skills and know-how, or you can hire someone to design a professional logo for your barbershop. Your shop’s logo and name will be what your client sees first; we all know that first impressions are critical in business. Your logo will be featured on all marketing and advertising, including your website, social media platforms, and printed materials, so make it a good one.
Now would be the time to get your barbershop’s name out there because you need customers for your business to thrive. Find out where your intended clients are and concentrate your efforts there. This could be Facebook Business, Instagram, or other social media sites and accounts. Think about making a loyalty and rewards program for your VIP clients. Remember, happy customers will tell their friends, family, and coworkers about a good experience. Word of mouth is the best advertising for your business and online reviews.
Your branding can also make its way into your barbershop with the shop itself and the tools you choose to use. High-end scissors, razors, clippers, and other gear will be needed because they will be utilized daily. It will also create a great environment and customer experience.
Location is Everything
There are things to contemplate when searching for an ideal location for your shop. Will your business be in a bustling area with much foot traffic? If so, that will mean the potential for more walk-ins off the street. Do you have a place for your customers to park? Is it convenient and accessible to your clients? It would help to consider these things when opening your barbershop for the first time.
Knowing the needs and wants of your location is extremely vital to the whole operation, even before you decide if you are renting or buying your space. Regardless, make your shop a warm and friendly environment, and make sure your barbershop signage is noticeable and apparent.
Find Your Staff
Once you have everything in place, you will need to start finding a team of people with the right skills and inspiration. Right-minded people will want to help grow your business. Then, you need to determine if you will hire full-time staff or whether you will lease or rent space or a chair in your barbershop. A valuable member of your team would be a receptionist. Their main job is greeting customers, scheduling appointments, and answering the phone.
A driven and enthusiastic staff is fundamental for a lucrative barbershop. You can implement incentive programs or commissions for team members who upsell products and services. Jovial employees tend to make customers happy with an approachable and caring ambiance.
You can keep track of essential details regarding your clients, like their preferences, loyalty rewards, and contact information. This will allow for a more personalized experience for every client who attends your shop. You want your customers to have the best time at your barbershop from the beginning to when they walk out the door. You want them to be satisfied and happy so they can recommend your business to others and return to your location.