In recent years, there have been rumors and speculations about a possible collaboration between two giant companies, Hyundai and Apple. Dubbed “Apple Car” or “iCar,” this project has been generating a lot of buzz among tech enthusiasts and industry experts alike. While the details of this partnership are still largely unknown, let’s take a closer look at what we know so far about Hyundai-Apple collaboration and what it could mean for the future of the automotive industry.
The rumors of the Hyundai-Apple partnership first surfaced in January 2021, when Korean news outlet Hankyung reported that Apple was in talks with Hyundai to develop an electric vehicle (EV) and that the two companies were planning to sign a deal in March of that year. However, the news was met with mixed reactions, and both companies remained tight-lipped about the matter.
In February, Hyundai officially confirmed that it was in discussions with Apple about a potential collaboration on self-driving electric vehicles. The South Korean automaker said that it was reviewing various options with Apple but did not disclose any further details. Shortly after, Hyundai backtracked on its statement and said that it was no longer in talks with Apple about developing a car.
Despite this setback, rumors continued to swirl around the possibility of a Hyundai-Apple partnership. In early March, a report from Bloomberg claimed that Apple was in discussions with multiple automakers, including Hyundai, for its electric vehicle project, which is codenamed “Project Titan.” The report also stated that Apple was considering outsourcing the manufacturing of its vehicles to a third-party, rather than building them in-house.
In response to the Bloomberg report, Hyundai issued a statement saying that it had received requests for cooperation from a number of companies regarding electric vehicles but did not mention Apple specifically. The automaker also said that it was “not a company to comment on speculation and rumors.”
Fast forward to today, and we still do not have any concrete information about the Hyundai-Apple collaboration. However, there are a few things we can infer from the rumors and statements that have been made so far. Firstly, it is clear that Apple is serious about entering the electric vehicle market. The company has been working on Project Titan for years, and it has reportedly set a target launch date of 2024 for its first vehicle.
Secondly, it seems likely that Apple will partner with an existing automaker for the development and production of its EVs, rather than building them from scratch. This makes sense, as the automotive industry is incredibly complex and requires specialized knowledge and resources that Apple may not have. By partnering with an established automaker, Apple can leverage their expertise and infrastructure to bring its EVs to market more quickly and efficiently.
Finally, it is worth noting that Hyundai has been making significant investments in EV technology in recent years. The company launched its dedicated EV brand, Ioniq, in 2020 and has plans to release several new EV models in the coming years. If the rumors are true, a collaboration with Apple could help Hyundai further establish itself as a major player in the EV market.
In conclusion, while we still do not have any official confirmation of a Hyundai-Apple collaboration, the rumors and reports suggest that it is a real possibility. If the two companies do end up working together on an electric vehicle, it could have significant implications for the future of the automotive industry. Regardless of whether or not the collaboration comes to fruition, it is clear that the shift towards electric vehicles is only going to accelerate in the coming years, and both Hyundai and Apple will be important players in this transition.