Would you like to see more customers coming through the door? If you have a B2B company, you know how important it is to be visible online. So, when we speak about a door, we really mean you want traffic to your website.
But, this can be more difficult than it sounds. You need to have a good SEO strategy in place. For busy B2B companies, a great option is to invest in SEO by hiring an agency. When should you do this? Let’s take a closer look.
Why Should B2B Companies Invest in SEO?
You may be in a situation where you are undecided about SEO and if you should make this investment. Here are some reasons why you should consider making this move.
For More Exposure
When you feature highly on Google, you are going to gain the most exposure. When it comes to B2B, people do not scroll fast the first page. So, you need to make sure your website is positioned there in order to gain traffic to your site. You can learn more about the importance of business-to-business SEO on the link. ClickSlice explains what a B2B SEO strategy can do for your company.
To Beat the Competition
If you are losing sales to competitors, it is time to change your strategy. Perhaps the reason this is happening is that they are appearing first on Google. Indeed, many people will look at the first few reasons on the search engine and choose one of those websites. If you are not positioned highly, your website will not gain the most traffic. They will be going to your competitors instead. This is why you should invest in SEO. This is a good way to move up the rankings and beat the competition.
To Lower the Cost of Paid Ads
If you are currently running paid ad campaigns, you will know how much money this can take. SEO is much more affordable to invest in, and it is able to deliver long-term results once a campaign ends. This makes a good investment that works in the long run, and it can allow you to lower your costs.
Is There a Right Time to Invest in SEO?
It is important to understand that there is no formula to follow when it comes to SEO and B2B companies. In other words, there is no right or wrong answer to this question. You can invest any time in SEO and this move can have positive effects on your company.
Ideally, you want to start as early as you can and work with an SEO agency from the beginning. This way, you are giving your company a good opportunity to grow and succeed right from the off. Indeed, the sooner you are going to see the results you want too. But, another important element is that your B2B company is ready to make this investment and gain from the results of SEO. Here are some signs that it is time to take this approach.
You Can Accommodate More Customers
Remember that a successful SEO campaign means bringing more customers to your website. They are likely to make purchases of your products and services. You need to be in a position with your company where you are able to accommodate their needs. This means having the resources and team available to meet this increase in demand.
You Want to Stop Paid Advertising
Are you reaching the point where you are fed up paying so much for paid advertising? Indeed, this is something that many B2B companies do not like, but they feel it is necessary for new business. Hopefully, you know by now that SEO can deliver great results and is even better than paid advertising. Certainly, it is a more cost-effective way to get customers. So, if you are ready to make the switch, hire an SEO agency instead.
Growth is Your Number One Goal
Is this the year that you concentrate on growth with your company? You need to step up your game and make sure that you are acquiring new customers. One way to do this is to make sure that your company is gaining attention. Most people are finding B2B companies through Google, so investing in SEO makes sure that you are on the first page and gaining the right exposure.
The Competition is Catching Up
Perhaps you have dominated your industry for many years. But, there is now a lot more competition, and they are gaining recognition. In order to avoid losing your space in the industry, you need to ensure that you are still number one on Google. The only way to maintain your good reputation online is to invest in SEO. So, if you feel like the competition is catching up, this is a good opportunity to make adjustments to your strategy.