Marketing is all about one thing: figuring out where your target market is looking and then creating content in that area.
It used to be that people’s attention was focused on radio, newspapers, and other foreign media. So it was enough to get ads on these platforms if you want to get in front of the right people.
But now it’s more difficult. People’s attention is divided on different platforms.
What marketing companies do
- Marketing agencies help you get more sales by using different marketing methods to attract your ideal customer.
- The services offered by these organizations vary greatly, but in general, you can expect to find these services: google adwords.
- Google adwords is a great way to catch the attention of potential customers at a time when they know they have a problem. Many people turn to google to find answers to their pain points, so running an adwords campaign targeting that prospect can be very lucrative.
Getting your articles to rank higher in search isn’t about building “brand awareness” or getting more page views. There is more to it than that. By getting your content to rank high in search, you’ll be able to reach potential customers at the perfect stage in the customer journey – right when they realize they have a problem and need your solution!
Facebook’s targeted approach combined with its large user base makes it a great platform for any business to realize a healthy roi. You can target by gender, education level, income, location, interests, social status, and even major life events.
Youtube reaches 18-49 year-olds more than the top 10 prime tv shows in the us. Video marketing can be targeted by demographic, online behaviour, location, interest, youtube channel, and more.
Over 50% of mobile searches lead to purchases. If that search is related to a local business, that number is even higher: 78% of mobile searches result in offline purchases, and search terms indicate repeat purchase intentions. There are various options that agencies have when it comes to mobile advertising, such as mobile youtube ads, in-app advertising, and campaigns to promote mobile installation.
Content marketing is the fuel that has built many multi-million dollar businesses. Most companies think content creation is about writing a few blog posts every week and hitting them on the web. But those who care about sales on meaningless metrics realize that it’s much more complicated than that. Services that agencies can provide within content marketing include blog post generation, infographic creation, seo writing, content analysis, and media development.
Email still generates the most roi for marketers, even with all the new social networks emerging. Agencies can provide services such as list building, and managing your list to avoid getting stuck, segmenting or optimizing your autoresponder sequence.
At the end of the day, there is one big factor that determines whether your site gets sales or not: are your visitors taking the action you want them to take? This means having the right site ux, form design, and other things to increase your lead generation and conversions. Agency services in this area may include conversion analysis, cro goal setting, identification of conversion metrics, and data collection from website visitors.
Some agencies are more specialized than others, but in general, they offer some variations of the services listed above.
But before choosing the right https://smart-impact.ch/agence-digitale-a-lausanne/ digital marketing agency with the right services for your business, you should ask yourself and your potential agencies a few questions.
Asking the right questions
What are the marketing needs of your company?
The first step is to determine the needs of your marketing company before looking for an agency.
Need a website design? Email marketing? Seo? Analytics?
If you already have an in-house marketing team, ask yourself what marketing methods does your team specialize in? What marketing strategies do you know you should be doing but haven’t gotten around to?
These are the types of questions that will clarify more that you can submit to the agency to get effective results.
How do they run their business?
One of the best indicators about an agency that will show what they can do for your business is the results they have created for themselves.
If you are thinking about hiring a blog management agency, how do they run their blog?
If you are thinking about hiring them for social media development, how do they handle their social media accounts?
If you want to hire them for seo, how do they rank in search terms in their industry?
You can check these things yourself, and also ask the agency.
If they don’t practice what they preach for their business, then it could be a red flag that they don’t believe in you or the services they offer.
What are their kpis?
Many businesses follow useless metrics, numbers that may seem important but have no real relationship to making money for the business. For example, the number of “likes” you get on a post can be considered a useless metric because it doesn’t translate directly to sales.
The last thing you want is for an agency to charge you premium rates every month and only bring in more likes on your posts but no sales promotion. How will they measure your success? Be sure to ask the agency this when looking through your options.