Content marketing is a powerful vehicle for generating leads and driving incredible customer experiences. But 35% of businesses don’t have an in-house team dedicated to their content marketing needs. Others might require more scalable and flexible marketing solutions, while others need quick solutions to explore new kinds of content and content marketing techniques. In all of these instances, outsourcing to a content marketing team could be an ideal solution.
If you’re out in search of a top content writing agency India that can fully satisfy your content marketing needs, you’ve come to the right place.
It takes more than just googling ‘content writing agencies’ to find a company you’ll succeed with. Many factors will shape your experience with content writing agencies.
However, some factors are far more consequential. Focusing on them can help you quickly find and partner up with an agency that will unlock your content marketing potential.
Proven expertise
Before reaching out to an agency or running background on them, you first need to ensure that they have the potential to deliver the goods. Do their portfolio and work samples resonate with you? Can they adapt to your unique tone and voice? Flawless grammar and stellar copywriting skills?
Here’s what you can do to get answers:
Read up on their official blog:
They should have a blog. If it’s not on their official site, they should at least have a presence on blogging platforms like Medium, Facebook, etc.
Check their portfolio of past work:
Their customers’ blogs can also give you a sense of what to expect from them. When evaluating their customers’ posts, check for things like search engine ranking, engagement matrices – likes, comments, etc., call to action, formatting, and anything else you’d like to have in your posts.
Check for guest posts:
Chances are they’re also published in many other places besides their main blog. You’d want to check those out as well. Are all their posts consistent in terms of quality?
Check for industry-specific posts:
When searching in all these places, keep an eye out for posts around your type of topic.
Ask directly:
If you don’t have the time to look around for content writing agencies’ blogs, you can ask them directly for relevant samples.
The necessary experience
Off the page, a top marketing agency in India should also have the skills to manage you as a client. This skill set is mostly borne out of experience, something you learn in a real-life environment, not theoretically.
A company that has extensive experience working on projects similar to yours will have a ‘sixth sense’ of what will work for you. They’ll be able to provide deep insights and valuable recommendations to fuel your chances of success.
Here’s how to check the level of experience of content writing agencies:
Observe their approach:
You can tell an agency that’s confident with what they’re doing versus one with a shaky approach. Read their lips. Note their wording. Are they just nodding and taking instructions or are they making valuable contributions as well? Are they detailed in how they’re handling your project or do they gloss over things with a cookie-cutter approach?
Examine their client base:
If they have many customers who’re like you, then you might stand a better chance with them.
Check their reviews and ratings:
Also, check what their customers are saying about them. You’ll probably pick up a thing or two about how your relationship with them would look like.
Other content marketing services
Unless you have the time or in-house talents to run other aspects of your content marketing, the best people to handle those aspects are the ones in charge of creating the content.
Here are other related services you should expect from content writing agencies besides writing:
Content strategy:
Your content agency should be able to offer fresh insights into your content marketing campaign. If you’ve been struggling to get your marketing campaign off the ground, your content writing agencies should be able to advise you on how best to go about things.
SEO solutions:
Your company should also make it easier for people to find your content on search engines. There are many things they can do to improve the ranking potential of your content – using scannable formats, inserting keywords in the right place, etc.
Project management skills:
Depending on the skills and talents at your disposal, you might need help far beyond content production in your content marketing. Content writing agencies India that provide end-end solutions for your content marketing can take the entire burden of content marketing off your shoulder, helping you create and execute plans for attracting, grooming, and retaining leads with much ease. They can use a proactive, hands-on approach as well as flexible policies to help you achieve maximum results with minimal effort.
A few small details
With the above factors settled, you can tell when you’re likely to succeed with a company. Now, to find and partner with your ideal content marketing agency, you just need to get a few small details out of the way. They’re small but important – the terms of service, pricing, etc.
Deadlines:
Depending on the scope and timeline of the project, you’d want your content delivered within a specified period. If, for instance, your deal includes a content plan and content strategy, your deliverables might take weeks in the making. But at any rate, a top content writing agency India will be able to honor deadlines once they’re signed up.
Revisions:
Many excellent content writing agencies offer unlimited revisions. They’re also proactive with the revisions. With excellent content writing agencies, you can expect your revisions done within 24 hours.
Pricing:
Content marketing is one of the cheapest avenues for lead generation, and you can expect to make many times the amount you spend. When comparing prices, always focus on the value-to-price ratio, not just the price tags.
Also, some companies offer free trials and discounts, so ask your content agency for that as well.
Conclusion
Finding the right content writing agency isn’t rocket science, although quite a lot of factors can make or mar success. With top content writing agencies India, you can get yourself ahead of the game with expert insights and clean-cut content deliverables that do justice to your content marketing campaign.
Make sure your chosen agency has prior experience with projects that have a similar scale and scope as yours. Besides writing, they should be able to help you with other aspects of your content marketing – content strategy, SEO, project management, etc.
Now you know how to drill down your list to the top content writing agency India to fulfill your content needs and more.
