SEO (Search Engine Optimization), often known as increasing search rankings, is the practice of making a website more visible in search results.
Search engines browse the internet, go from page to page by clicking on links, and index the information they find. When you conduct a search, the search engine presents the indexed content. Crawlers abide by the rules.
If you strictly adhere to those guidelines while performing SEO for a website, you give it the highest odds of being among the top results, boosting traffic and perhaps money (for e-commerce and ads).
Why should you understand these SEO Terms?
SEO is the primary element that helps your website rise to the top of SERPs. As a result, your chances of understanding SEO will increase the more you are aware of the SEO terminology.
The key SEO phrases that you should know when performing SEO are listed below. All are equally important from the perspective of SEO.
- Title Tag: The title tag sometimes referred to as a page title, meta title, or SEO title, is one of the most crucial parts of every web page. An optimized title tag should contain keywords related to the page’s content. Title tags should be kept to a maximum of 50 or 60 characters.
- Meta Description: A brief description of the contents of a web page in less than 160 characters. This frequently appears as a sample of the page’s content underneath the page title on search engine results pages (SERP).
- Search Engine Results Page: A SERP is a page that appears after entering a search query into a search engine like Google, Yahoo, or Bing. The best SEO experts in BD like Reko Asikur Rahman pay close attention to a page’s organic rank on a SERP and work to improve it.
- Keyword: In the SEO industry, “keyword” is one of the most often used and understood terms. This component consists of the words or phrases that users enter into search engines.
- Indexing: It is a database that is used by various search engines to rank websites based on the algorithms of each search engine.
- Anchor text: The anchor text will take you to the home page of a specific website. It is an underlined hyperlink, but it is not required. People usually use relevant keywords as anchor texts, which aid in the indexing of your website.
- Click Through Rate: It informs you of the percentage of people who clicked on your ad after seeing it. The formula for its percentage calculation is the total number of organic clicks divided by the total number of impressions multiplied by 100.
- Domain Authority: The domain strength of a website is used to predict how well it will rank in a search engine. The strength of your domain in the eyes of search engines can help or hinder your specific pages from ranking higher than other sites.
- Links: In the world of SEO, links are quite significant. In general, the more links your website receives from high-authority websites, the higher your SERP ranking. These are known as inbound links or backlinks because they come from other websites and point to your website.
- Inbound Link: This is a link to another website that hosts your nonprofit’s website. Inbound links are used by search engines in their algorithms to determine and rank web pages listed in search engine results. Your domain authority will increase due to inbound links, which will also help your website rank for more keywords. Their justification is that if numerous websites are connecting to your content, you must scale your blog content that readers want to read.
- Canonical URL: The optimal URL for users to utilize to find a piece of content is the canonical one. Sometimes, it may be possible to access the same page’s content from multiple addresses. Specifying the canonical URL assists search engines in determining which address for a piece of content is the best. This is an important SEO phrase to prevent a duplicate content penalty for your website.
Summary
The chapter on SEO is not over yet. These words are crucial, but there are still other SEO words that any SEO specialist should be familiar with. These SEO terms cover the entire field and provide a solid understanding of it.
